When is celebrity look alike week on facebook 2011

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Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Apart from being the most-followed person on Instagram , Cristiano Ronaldo is also the most-followed person on Facebook with over million subscribers to his Facebook page in June Only Facebook itself and tech conglomerate Samsung had more followers on the social network.

Social media advertising Brand presence on social media is a serious business. Social media advertising revenues was the strongest-growing ad category in the United States in and As social networks are a significant traffic generator for retail sites in the United States , it is no wonder that brands and retailers are particularly keen to invest in social media advertising. Facebook is also the digital channel with the most influence on purchasing decisions according to internet users in the United States, ranking ahead of YouTube and Instagram.

Facebook advertising Facebook advertising influence extends beyond social media — the company consistently ranks among the U. Google is the only digital competitor with more ad revenue, but Facebook ranks miles ahead of traditional media juggernauts such as Disney, Fox, and Viacom.

Loading statistic Show source. You can skip these steps and do them later, but we recommend getting them out of the way now. If you do skip, however, you'll see your new Facebook Page as well as a few tips for building the foundation of a business Page. The first step to giving your Facebook Page an identity is adding a profile picture. Think of your profile picture as your first impression, and be sure to choose something immediately recognizable like a logo.

Local restaurants or shops may choose an image of their most popular offering. Next, Facebook will suggest you add a cover photo. A cover photo is the large, horizontal image that spans the top of your Page. The official dimensions of a cover photo are x pixels. Press "Save". That way, if your cover photo highlights a new parka, they can seamlessly jump to your winter product line to buy.

Finding the right balance between a cover photo that is both visual and simple can be a challenge. Try going with an abstract image or pattern to catch the eye, or a landscape shot with your product as the focal point. Often, the best cover photos are the ones that use negative space to their advantage. Your Page is starting to come together with some beautiful imagery.

Add one to two sentences or characters max about your business. This description will appear both on your Page and in search results, so keep it descriptive but succinct. The last step on the welcome menu is to create a username for your Page. By picking thebostoncoatcompany for my sample Page, people can automatically visit my Page at fb. For example, every Facebook user has a vertical navigation bar to the left of their News Feed.

Remember how Facebook creates business Pages separate from personal profiles? One benefit of this is so multiple people from an organization can edit and post from the Page without sharing login credentials. But that also means you need to designate who has what levels of editing access.

There are a few options when adding a collaborator:. For example, you could choose to get a notification every time there is activity or just get one notification every 12 to 24 hours. One of the top benefits of having a Facebook Page for your business is the ability to attract an audience you might not have been able to reach with a traditional website.

Starting in December , Facebook allowed Pages to include a call-to-action button at the top of the Page. You can choose from an array of choices depending on if you want view or book a service, get in touch, make a purchase or donation, download an app, or simply learn more. Click "Next" and choose a link for the CTA to lead to, such as your homepage, Messenger, a landing page, or a video.

Want to take your business Page to the next level? Add custom tabs to tailor what content users see when they visit your Page. You can choose to use Facebook's default tabs, or you can add additional ones. You can also create a custom app via the Facebook Developer portal. Have you ever noticed a tiny gray or blue check mark next to the names of some businesses and brands?

Depending on how you categorized your Page, you could be eligible for a verification badge. A blue badge means that Facebook has confirmed an authentic Page for a public figure, media company or brand. Agray badge means that Facebook has confirmed an authentic Page for a business or organization. A verification badge is by no means necessary, but it does add a sense of authority to your Page and business. This could be particularly important for businesses in ecommerce or online services looking to build trust with potential customers and initiate transactions online.

To ensure you're eligible, confirm that your Page has a profile picture and cover photo. You'll receive a call with a verification code. The blue check badge is only available to some public figures, celebrities, and brands. Of course, you want your Facebook business Page to be successful. However, what success looks like on social media will vary based on your business goals.

Your top focus could be launching new products, building awareness, driving sales, or collecting leads. If you need Page likes to master Facebook marketing, that brings up a good question: Why not just buy them?

And for some, it may seem like a quick and easy way to make your business look credible. However, the issue lies in where these likes actually come from. Companies that sell likes use click farms, fake accounts, or even compromised accounts to reach the promised number. Remember: Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at engagement rates — not your total number of fans.

Over time, the lack of likes and comments on your posts due to unengaged or fake fans compared to the number of Page likes you have could prevent your content from being seen.

The average user will likely also question your credibility with such a discrepancy. They won't hesitate to shut down your Page without warning. Include an overview of what your business offers, proper categories, and a link back to your website.

Here's HubSpot's "About" section as an example. From your Page's main screen, check out the section titled "Know friends who might like your Page? Spammy Facebook marketing does more harm than good. Encourage them to share it with their own Facebook friends or include the unique link in their email signatures. Employees in departments like sales, customer service, or HR who consistently email people outside your business are often a great fit. Finally, be active.

The best way to gain Page likes is to build an engaging community. Post helpful or entertaining content that your followers will want to like and share.

Respond to messages quickly and interact with comments on your posts. Include social media follow buttons on your website and blog to make it easy for your audience to connect with you on Facebook. You can also use a Page plugin to easily embed and promote your Page on your website. Facebook will build the iframe code that shows a feed of your latest posts.

That way, visitors can like and share your Page without ever leaving your website. Have a brick-and-mortar business? Think of creative ways to let your customers know you have a Facebook presence.

You could even run a promotion where people get a discount if they like your Page on the spot from their mobile device. Ecommerce businesses can do likewise. Sharing your Page from your other social media accounts is another option, as long as you do it sparingly. When it comes to Facebook marketing , posting content is the core function of the job.

Without a consistent flow of content, your Page exists solely as a source of information for people who are already aware of your brand. Users discover your content and may choose to like your Page to continue the relationship. Over time, their trust in your brand increases, hopefully enough to make a purchase. From this field, you can also add a photo or video, tag a product or location, run a poll, or schedule or backdate your post if you so choose.

Posting an image is always a great choice, especially since Facebook posts with images see 2. As we covered in your Page setup, there are a few types of images you can post to Facebook, each with their own size specifications:.

One of the easiest ways to start populating your Facebook Page with content is to share the blog posts you publish. To post a link, begin the same way you would create a text post. Write a sentence or two and paste in your link. Before you publish, go ahead and delete the link to make your post look more clean and professional.

By this point, the blog post should auto-populate below the white box with the title, meta description, and image. Speaking of, remember to include a compelling meta description with each blog post you write. Facebook automatically pulls this in to describe your link. In fact, a Facebook exec predicted the social media platform will be all video by Select the file from your computer.

You can also add it to a playlist. As with Facebook links, use this text to entice your audience to watch the video. Click along the navigation on the right side to choose your video thumbnail and add subtitles and captions. Because Facebook auto-plays videos, the first seconds are prime real estate. As you brainstorm videos for Facebook, make the beginning as visually compelling as possible to encourage the user to view the full video. Aside from pre-produced video, Facebook Live is another option to explore multimedia content.

Facebook Live is a feature that allows live-streaming capabilities to users on their desktop or smartphone. You'll see a dialog box pop up on the right where you can choose where you want to broadcast on your Page or on your personal profile , write a description, share your screen, and title and tag your video.

Under the "Interactive" tab, you can also run a poll while you do your Live video. Once you click "Go Live" your Live video will begin. On your smartphone, open up the Facebook app. Before you enter any information, go ahead and check the privacy settings.

Before you go live, write a compelling title that will show up alongside your live video. Then use the two arrows in the upper right corner to determine if you want to change the camera view to the selfie view or vice versa. When you do go Live, keep your viewers engaged by asking questions and encouraging them to respond in the comments. Every few minutes, re-introduce yourself and explain the purpose of the video in case new viewers join.

The video will automatically stay on your Page like any other video post. Facebook Instant Articles are a feature that allows publishers to post text- and photo-based content in a format that loads on mobile without leaving the Facebook app. They significantly decrease the time it takes to load content on mobile, while offering a seamless user experience. When Instant Articles were first released, they were only available to a few select publishers.

Facebook will walk you through submitting your first sample article and requesting approval from the Instant Articles team. While Instant Articles are definitely not for every business, they have helped some larger publishers monetize from native advertising. Facebook allows publishers to tell immersive stories that share places and experiences with their fans.

There are no specific or different consumer laws or rules in place for social media. Consumer protection laws which prohibit businesses from making false, misleading or deceptive claims about their products or services have been in place for decades. These laws apply to social media in the same way they apply to any other marketing or sales channel. You can also be held responsible for posts or public comments made by others on your social media pages which are false or likely to mislead or deceive consumers.

In , a court case concluded that a company accepted responsibility for fan posts and testimonials on its social media pages when it knew about them and decided not to remove them. Monitor your social media pages and remove any posts that may be false, misleading or deceptive as soon as you become aware of them.

This is what the ACCC would expect you to do with any other type of advertisement. These rules should be featured prominently on your social media pages. You should then block users who breach those rules.