What is monster high

Aimed at tweens, Monster High was an immediate hit, unfortunately leaving many a child and parent standing before empty shelves as the dolls sold faster than Mattel could provide them. Without losing sight of the target demographic, Mattel has readily embraced the older elements in the fanbase.

The release of Monster High had not only praise in its wake. Criticism has always been with the franchise, but for the first year that criticism was mostly hidden. Blogs were made about the then-new franchise and people wrote Mattel about the limited covering the clothes of the dolls provided, particularly the skirts. It wasn't until March 14, , when the Herald Sun took note of the dolls, that an actual controversy was generated.

Monster High was to to be released in Australia on April 1, and in response the Herald Sun spent an article on them, which was largely negative about the dolls. Moreso, the dolls' skimpy clothing ostensibly would lead girls to want to dress the same way. What set Monster High apart was the criticism specifically leveled at Clawdeen Wolf. Aside from being dressed the most questionable, eyebrows were raised at the Freaky Flaw portion of her profile , which stated she needed to shave her body often.

It was argued that this would encourage girls "to feel ashamed of their bodies, to focus on being sexually appealing and sexually attractive from a pre-pubescent age". Of particular note is its reference to Monster High as 'Goth Barbie'. From there on, Jezebel got involved once more with an article based on the NPR piece, that excised the positive elements and expanded on the negativity.

The above notwithstanding, it is known that between June and June , Mattel did pick up on complaints and adjusted the dolls and fiction according to them. This is primarily noticeable in the addition of molded panties to the doll design, so that their non-existent private parts are no longer suggested to be on display if a skirt is on the short side.

Also notable is the difference between the outfits of the first wave main line and the ones of the second wave main line for the characters released in both.

The later releases wear clothing that covers much better than the former releases. And in general, post dolls are much more inclined to wear longer skirts or pants than the dolls. Note that the dolls are produced several months before their release date and designed and planned for even sooner, meaning that it was not the Fox News controversy that caused the change but the negative portion of the customer feedback.

Another, smaller, controversy was started on September 28, over the announced team-up between Monster High and the Kind Campaign. Another element feeding the controversy was the content of the cartoon , which also was deemed inappropriate to the Kind Campaign's message.

However, the people decrying the cartoon had a tendency to try out the series starting with the first webisode and without regards to the series' evolution. However, by the time of the announcement, Monster High had long moved on into Volume 2, which, while not perfect, fixed most of the problems Volume 1 possessed.

Essentially, most of the complaints came forth from the idea that Monster High itself worked by static philosophies and could not change for the better. As with the appearance controversy, the complaints did not affect the target, in this case, the team-up.

Most of this paper was used for Barbie dolls, but MTH and acacia traces have been found in the paper and cardboard coming with ' Basic ' Draculaura. Mattel's expertise and market lies in the toy industry, and to make Monster High a multimedia success, companies with complementing expertise and a foot or two in other interesting markets have been approached for partnerships or supporting functions. Mattel has placed its stakes with Monster High on creating an immersive universe to generate immediate and lasting interest in the dolls and merchandise.

Cristina Milizia. Larissa Gallagher. Jonquil Goode. More like this. Watch options. Storyline Edit. Add content advisory. Did you know Edit. User reviews 6 Review. Top review. Too Short! I love the Monster High movies, so I thought I would give the show a try. These are, unfortunately, nothing like the movies. They are dull and way too short. I lost interest in every single one I would start. I wish they were longer and more story- centered than just quick snippets of stories.

I did like the voices and the animation, though. The Ghoul Squad episodes, however, are by far the worst of them all. Advertise your wiki or project on the Monster High Wiki.

Categories Site administration. Universal Conquest Wiki. The first webisode of the cartoon series premiered on May 5, The series has since reached the sixth volume. Read about the Monster High webisodes. The first TV special of the cartoon series premiered on October 31, Fifteen more TV specials have since premiered, with Electrified premiering this spring.

Read about the Monster High TV specials. Meet the Ghouls! Read about the Monster High books. Eight websites and social media accounts have been created for Monster High from May 5, to March 13, The main website contains biographies of all the characters, along with games, downloads, videos and quizzes.

Read about the Monster High websites. Mattel sells dolls and plush versions of many of the Monster High characters, a number growing still.